SUPPORTS LOCAL - POWERED BY MARKETING MADE EASY
Direct Mail That Becomes a Complete Customer Acquisition System.
Reach 10,000 local homeowners by direct mail. Support the campaign with email promotion to 20,000+ local contacts. Give people a great offer. Track who responds. Follow up and win more customers.
Checking availability is completely free. One direct competitor per category. Design included.
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This is not just a postcard.
It is a local acquisition system.
Most postcard campaigns stop at the mailbox. A few people call or redeem. The advertiser hopes it worked. No tracking. No follow-up. No list built.
Cary Supports Local works differently. The postcard creates attention. The QR code captures action. The offer page tracks interest. The follow-up turns interest into revenue. And every campaign is supported by email promotion to 20,000+ local contacts in the target area.
THE FOUNDATION
It Starts With the Postcard
11" × 14"
Oversized Full-Color Postcard
SAMPLE
THE OFFER
Your Offer. 10,000 Homes.
Exclusively Yours.
10,000 Homes by Direct Mail
Your ad appears on an oversized postcard mailed directly to local homeowners. Full-color. Category exclusive — no direct competitor on the same mailing. Free ad design included.
20,000+ Local Email Contacts
The campaign is also supported by email promotion to 20,000+ local contacts in the target area. More exposure, more reach, more chances for your offer to land with the right person.
One Direct Category Spot
We do not place direct competitors or directly competing concepts in the same campaign. The first approved business to reserve the category gets the spot.
The right category doesn't just differentiate you.
It makes competition entirely irrelevant.
Category determination is made by Supports Local to keep each mailing balanced and fair for all advertisers.
Everything Included With Every Ad Spot
HOW IT WORKS
Every Scan Starts a
Customer Journey.
1
📬 Postcard Lands
10,000 homes receive the card. Your QR. Your offer. Exclusively yours in your category.
2
📱 They Scan
Homeowner scans the QR code. Lands on your dedicated offer page built for your campaign.
3
🎁 They Claim
They enter info to claim the offer. Enrolled in your loyalty program. You own that customer relationship.
4
🏪 They Redeem
They come in. You record the sale. Every dollar tracked directly back to the postcard.
5
🔁 Follow-Up Keeps Going
Email reminders, SMS nudges, direct call lists, and targeted solo mail to people who showed interest. The first scan is the beginning, not the end.
6
🏆 You Build a List, Not Just a Campaign
Every mailing grows your identified prospect list and customer list. Each campaign performs better than the last.
💡Restaurant example: "$20 worth of food for $10" → average ticket is $40–$60.
The offer pays for itself on the first visit. The customer is yours forever.
THE UNFAIR ADVANTAGE
What Happens After
Someone Visits
Full contact info. In your loyalty program. Follow up, upsell, and retain - forever.
Automated follow-up fires: expiration reminders, re-engagement offers. Gets them off the fence and in the door.
Visitor identification technology may help identify a portion of people who visit your offer page, even without a form fill.
When available, this creates more follow-up opportunities from the same campaign - the kind most mailers completely miss. Results vary based on available data.
~50%
Visitor ID Rate (where available)
Name · Email · Phone · Address
150+
Compliant Data Partners
Fully compliant identification network
20,000+
Local Email Contacts
Supporting every campaign in the area
THE COMPARISON
Most Mailers Stop at the Mailbox.
This One Keeps Working After the Scan.
Ordinary Mailer
- Gets seen once — hard to track
- Little or no follow-up
- Missed interest is lost forever
- Advertiser hopes someone responds
- No list built from the campaign
- No email support behind the mailing
Supports Local System ✓
- Mailed to 10,000 local homes
- Supported by 20,000+ local email contacts
- Drives people to a QR-connected offer page
- Tracks scans, clicks, calls, and claims
- Visitor ID may help uncover interested visitors
- Builds a customer and prospect list
📣 More Attention
A bigger postcard helps you stand out.
📡 More Reach
10,000 homes plus 20,000+ email contacts.
📊 Better Tracking
See what people do after they scan.
🔁 More Follow-Up
Keep marketing to interested people.
THE FOLLOW-UP ENGINE
You are not just buying ad space.
You are building more chances to win customers.
4 Ways We Can Follow Up
📧
Email Campaigns
Automated sequences: offer reminders, expiration nudges, re-engagement series. Also reach into the 60K local email pool.
💬
Text / SMS
Direct text to identified leads. 98% read within 3 minutes. Highest open rate of any channel.
📞
Direct Call List
We hand you a named call list. Real people. Real phone numbers. Real interest in your business.
📮
Targeted Direct Mail
Solo mailer to just your identified prospects - not the whole 10,000. Surgical, high-ROI follow-up.
EXAMPLE: RESTAURANT CAMPAIGN TIMELINE
SIMPLE, TRANSPARENT PRICING
One Price. Everything Included.
All sizes include free ad design, category exclusivity, QR-connected offer page, campaign tracking, and email promotion support. Mailed to 10,000 local homes.
Category Reservation Bonus
Reserve today and receive your free Supports Local Directory listing plus campaign-connected offer page setup included with your first postcard campaign.
- Optional upgrades: premium listing, email spotlight, Identifyly visitor intelligence, landing pages, SEO, ads, and full Marketing Made Easy growth services.
Why 4 Mailings?
- One mailing creates awareness.
- Four mailings build recognition.
- The goal is not a one-time ad gamble — it is consistent local visibility with tracking and follow-up.
* 4% fee applies to credit card/PayPal payments. No fee when paying by check or Zelle.
| Ad Size | Per Mailing | 4-Mailing Total | Per Mailing (4-pack) | Savings |
|---|---|---|---|---|
| Small | $395 | $1,380 | $345/mailing | Save $200 |
| Medium | $495 | $1,720 | $430/mailing | Save $260 |
| Large | $595 | $2,080 | $520/mailing | Save $300 |
| Double Large | $895 | $3,120 | $780/mailing | Save $460 |
| Monster | $1,195 | $4,183 | $1,045/mailing | Save $597 |
* 4% fee applies to credit card/PayPal payments. No fee when paying by check or Zelle.
THE ROI STORY
Tracked to the Dollar.
Compounding Value.
Pays for Itself Fast.
For illustration only. Actual results vary based on offer, category, audience, season, and follow-up. This is a hypothetical model based on typical engagement patterns.
LIMITED OPPORTUNITY
One Category. One Business.
First Come.
We strictly limit access to one partner per market category to prevent conflict of interest. Secure your territory before your competitor does.
This campaign works best where one new customer justifies the entire investment. Home services, health and wellness, auto services, restaurants, and professional services all perform exceptionally well.
Category exclusivity applies to direct competitors and competing concepts. Final category placement is determined by Supports Local to keep each mailing balanced, useful, and fair for all advertisers.
EXAMPLE: For restaurants, that means you could have multiple food businesses on the same mailing as long as they serve different buying occasions or cuisine types.
CHECK MY CATEGORY
Check If Your Category
Is Still Available
Inquiring is completely free. Industry categories are strictly limited and reserved on a first-come, first-served basis.
* Note: A 48-hour payment requirement applies once your category is confirmed. Placement availability is subject to change. Your reservation is not final until payment is received.
LOCK IN MY CATEGORY
Ready to Lock In Your Category?
If we have approved your category placement, reserve your spot with a $300 deposit. Your deposit is applied toward your first Supports Local campaign and temporarily holds your approved category while we confirm your offer, ad size, and campaign details.
If your desired category is unavailable, we will immediately refund your deposit in full. Processed securely via PayPal.
QUESTIONS ANSWERED
Frequently Asked
Questions
How many homes will my ad reach?
Your postcard is mailed to 10,000 local homeowners. The campaign is also supported by email promotion to 20,000+ local contacts in the target area — giving your offer additional reach beyond the physical mailing.
What does 'category exclusive' mean?
We do not place direct competitors or directly competing concepts in the same mailing. The first approved business to reserve a category gets the spot. Category determination is made by Supports Local to keep each mailing balanced and fair for all advertisers.
Will visitor identification work for my campaign?
Visitor identification technology may help identify a portion of people who visit your offer page, even without a form fill. Results vary based on available data. We use this to create more follow-up opportunities — we do not make guarantees about specific identification rates.
What is included with every ad spot?
Every campaign spot includes: postcard placement, free ad design, email promotion support to local contacts, a QR-connected offer page, basic campaign tracking (scans, clicks, calls, claims), a Supports Local directory listing, visitor identification options, and follow-up marketing opportunities.
What happens after I submit the form?
We check your category availability and contact you within one business day. If your category is available, we send a $300 deposit invoice valid for 48 hours. Once paid, your category is held while we confirm your offer, ad size, and campaign details.
Can I track results?
Yes. We help track scans, clicks, calls, and claims from your offer page. You'll know what your campaign produced and be able to connect activity to your postcard and email campaign.
What if I want to run multiple mailings?
Most advertisers choose a 4-mailing commitment for a per-mailing discount and consistent local visibility. Ask about multi-mailing pricing when we confirm your category. The more consistently you run, the more your customer list compounds.
What payment methods do you accept?
Check, Zelle (no fee), or credit card/PayPal (4% fee applies). The $300 category reservation deposit is processed via PayPal and applied in full toward your first campaign.
Your Neighbors Are Going to
Get This Postcard.
The Only Question Is Whether Your Business Is On It.
One category. One business. First come, first served.
Checking availability takes 60 seconds and costs nothing.
Free to inquire. $300 deposit holds your approved category and applies toward your first campaign.