Jonathan MunsellMost businesses don’t choose a marketing strategy—they drift into one. This article helps you identify which type of marketer you’re becoming in 2026, starting with the common “Spray & Pray” approach. Learn why constant activity feels productive but delivers weak results—and how smarter, calmer strategies create clarity, consistency, and real growth with- out burnout.
Jonathan MunsellMost home service businesses don’t have a lead problem — they have a visibility and follow-up problem. Every month, hundreds (sometimes thousands) of homeowners visit your website, check out your services, and then disappear without ever calling or filling out a form. That hidden traffic is your biggest untapped growth opportunity. In this article, you’ll learn why building your own customer and prospect list is the real unfair advantage heading into 2026, how to stop losing high-intent visitors you already paid for, and how smart contractors are turning their websites into customer-generating machines — without spending more on ads.
Jonathan MunsellMost businesses don’t have a marketing problem — they have a website leak. If you’ve ever felt like traffic is rising but calls, forms, and sales aren’t… this article explains why: your best prospects are visiting, comparing, and disappearing anonymously. You’ll learn the simple tweak that can double ROI on any marketing spend by identifying real website visitors, spotting intent, and following up while interest is still hot — without buying more traffic.
Jonathan MunsellLocal customers haven’t stopped buying—but they’ve changed how they decide. In 2026, they’re more informed, more selective, and far less patient than before. This article breaks down the new expectations shaping trust, speed, and decision making, and shows local businesses exactly what customers now look for before choosing who to call, visit, or skip.