We Help Companies Large & Small Succeed!
If you’re in business of servicing customers — this is your “start here” hub. Real-world strategies to get more leads, book more jobs, and stop losing the prospects who already visited your website.
Simple Automated Systems Win!
Capture
Respond Fast
Follow-up
Book/close
Find out in 60 seconds if your website & online presence is helping or hurting.
The Biggest Growth Leak in Home Services
Most contractors don’t need “more marketing.”
They need a better system for the traffic and leads they already paid for.
The truth: most website visitors never call or fill out a form — which means they disappear. Fix that leak and your ads, SEO, referrals, and reputation start working harder.
Best Articles for Home Service Pros
The “Unfair Advantage” Home Service Pros Need in 2026: Build Your Customer & Prospect List
Stop losing anonymous website visitors. Turn paid traffic into a real list you can market to for pennies.
The Website Visitor Leak: Why 98% of Prospects Disappear
The numbers, the psychology, and the simple fix that makes growth predictable.
The Money Loop for Contractors: Capture → Follow Up → Book More Jobs
A simple follow-up system you can install once and run forever.
Proof (Real-World Results)
Our Founder, Your Guide
Make Marketing Easy: Capture, Follow Up, Book the Job.
“Look — most home service businesses don’t have a marketing problem. They have a follow-up problem. The leads are already showing up… they just disappear because nobody captures them and stays in front of them.”
I’m Jonathan Munsell, and I didn’t start in tech — I started in operations, where thin margins and real-life chaos force you to build systems that actually work. That same systems mindset helped me scale a service business from $0 to nearly $90M in annual recurring revenue, raise $100M+, and build enterprise value north of $500M.
Today, I help all kinds of business owners (HVAC, plumbing, roofing, electrical, remodeling and more) install a simple “Money Loop” that turns website traffic into booked jobs Capture → Respond Fast → Follow Up → Book → Close. No fluff. No theory. Just a proven way to stop leaking leads and create predictable growth.
— Jonathan Munsell
Want help applying this to your business?
Each week I host a short Open Call where I break down what’s working right now and do quick “leak fixes” live. No pitch — just practical.
Sign up for the next Free Open Call — I’ll invite you as my VIP guest
Bring your website. I’ll tell you what I’d fix first.
Want this installed in 48 hours?
If you want to stop guessing and install the whole system fast, you can join the Unfair Advantage Sprint — Identifyly installed + verified, 30-day lead boost, alerts, follow-up kit, and a live activation call.
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2474 Walnut St. Suite 309 Cary, NC 27518
919-646-3322
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DISCLAIMER: If you do nothing, you can expect nothing. Your results will vary and depend on many factors… including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT APPLY FOR OUR PROGRAM.
We’re committed to delivering reliable, energy-efficient HVAC solutions for every space. With a focus on quality and customer satisfaction, we ensure your comfort is always our top priority.
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