How Clear Choice Windows Generated More Leads in 1 Day Than the Entire Previous Month

Most window and home improvement companies don’t struggle to get traffic.

They struggle to see who’s actually ready to buy.

Clear Choice Windows & Home Solutions was generating consistent website visits. Homeowners were browsing window styles, comparing options, checking pricing, and exploring estimate pages.

From the outside, everything looked fine.

Inside the business, something wasn’t adding up.

The Real Problem: Buyers Were Looking — But Not Raising Their Hands

Clear Choice typically generated 8–10 qualified leads per month.

That’s what showed up in the CRM.

But analytics told a different story.

Thousands of visitors were:

• Viewing double-hung window pages

• Comparing window models

• Visiting estimate and financing pages

• Spending real time on high-ticket product pages

And then leaving.

No form submission.
No phone call.
No way to follow up.

The marketing wasn’t broken.

The visibility was.

The Hidden Cost of Anonymous Traffic

In home improvement, especially windows and doors, buyers don’t make snap decisions.

They research.

They compare.

They budget.

They visit multiple times before committing.

Clear Choice was paying for traffic — but had no way to identify the homeowners who were already deep into the decision process.

That meant:

• Sales reps only contacted the loudest prospects

• Quiet, high-intent buyers slipped through the cracks

• Follow-up was reactive instead of strategic

The company wasn’t short on opportunity.

It was short on insight.

The Shift: Installing Identifyly Website Visitor ID

Instead of increasing ad spend, Clear Choice installed Identifyly.

No popups.
No gated content.
No form changes.
No new marketing campaigns.

Just visibility.

Within 24 hours, everything changed.

What Happened Next Shocked the Team

On the very first day inside the system:

Clear Choice generated more leads in one day than the entire previous month.

Within three days:

• 57 total identified contacts

• Full names, emails, and phone numbers

• Page-level tracking showing exactly what each homeowner viewed

• Clear B2C and B2B separation

At first, the volume was overwhelming.

Some leads were even deleted because the team didn’t fully understand what they were looking at.

That’s how unexpected the surge was.

But once they saw the data, it became obvious.

These weren’t random visitors.

These were homeowners actively shopping windows.

The Real Breakthrough: Sales Context

The magic wasn’t just the contact information.

It was the behavior data.

Sales reps could now see:

• First page viewed

• Last page viewed

• Specific window models researched

• Estimate pages visited

• Total page views

Instead of calling blind, reps could say:

“I saw you were looking at double-hung windows — are you replacing a few or doing the whole house?”

That changes the conversation instantly.

It’s not a cold call.

It’s a perfectly timed follow-up.

The Results: From Monthly Trickle to Daily Pipeline

Before Identifyly:

• 8–10 leads per month

• No visibility into anonymous traffic

• Reactive follow-up

• Guesswork

After Identifyly:

• 57 leads in 3 days

• More leads in one day than the entire previous month

• Immediate pipeline visibility

• Zero increase in ad spend

Clear Choice didn’t suddenly “fix marketing.”

They stopped letting buyers stay invisible.

What This Means for Home Improvement Companies

If you’re in windows, roofing, HVAC, remodeling, or any high-ticket home service — your buyers are researching quietly.

They are:

• Looking at product galleries

• Comparing options

• Checking financing pages

• Visiting multiple times

And most of them never fill out a form.

That doesn’t mean they aren’t interested.

It means your system can’t see them.

The Takeaway

These aren’t leads.

They’re buyer signals.

When you can identify who is actively researching your services — before they ever submit a form — your entire sales process changes.

Clear Choice didn’t add more marketing.

They added visibility.

And visibility turned into pipeline overnight.

Want the Same Effect in Your Business?

If your website gets traffic but your lead volume feels inconsistent, the issue may not be demand.

It may be anonymity.

Install the system once.
See who’s already interested.
Follow up with context.

That’s how modern home service companies turn website traffic into real sales conversations — without increasing ad spend.