$78,000 In Lost Revenue That Can Be Avoided

Paying for Ads and Not Using Identifyly is Like Pissing In The Wind

February 19, 20263 min read

"If You Are Running Ads And Not Using Identifyly, You Are Pissing In The Wind"

... and I Wouldn’t Recommend That To Anyone

Let’s not sugarcoat this.

If you are spending money on Google Ads, Facebook Ads, SEO, referrals, or any form of traffic…

And you cannot identify and follow up with the majority of visitors who land on your website…

You are lighting money on fire.


Traffic Is Expensive

Clicks cost money.

Ranking costs time.

Creative costs money.

Agencies cost money.

Even referrals cost effort and brand investment.

And yet most businesses can only communicate with the tiny percentage of people who:

• Fill out a form
• Call immediately
• Book on the spot

That’s usually 5–15%.

The other 85–95%?

Gone.

No follow-up.
No nurture.
No second chance.
No relationship.

You paid to get them there.

And then you let them walk.


Let’s Run Real Math

Let’s say you’re getting:

$78,000 In Lost Revenue That Can Be Avoided

2,600 visitors per month.

If even 40% of those visitors can be identified…

That’s 1,040 real humans.

If just 5% of those eventually convert…

That’s 52 jobs.

At $1,500 average ticket?

That’s $78,000 in potential revenue.

From traffic you already paid for.

Now ask yourself:

How much of that are you actually capturing?


Retargeting Is Not Ownership

Most business owners say:

“We run retargeting.”

Cool.

That means you’re renting access.

You don’t own the audience.

You don’t have their contact info.

You can’t email them.
You can’t text them.
You can’t build a long-term relationship.

The second you stop spending, you disappear.

That’s not leverage.

That’s dependency.


The Real Problem Isn’t Traffic

It’s follow-up.

Before I got into consulting and marketing systems, I helped build and scale a national service company to $90M+ ARR.

We had trucks.
Technicians.
Dispatch chaos.
Scheduling headaches.
No-shows.
Operational insanity.

What we learned fast:

Traffic is expensive.
Missed follow-up is deadly.

We didn’t grow by magically getting cheaper clicks.

We grew by:

Identifying who was visiting.
Capturing contact data.
Following up relentlessly.
Converting more jobs from the same traffic.

Not just the people who filled out a form.

But the ones who didn’t.

That was a quiet advantage.

Now it’s available to everyone.


Identifyly Fixes The Leak

Identifyly identifies anonymous website visitors and turns them into owned contacts you can follow up with.

Not pixels.

Not retargeting.

Not “maybe they’ll see your ad again.”

An actual contact list you control.

Email.
Phone.
Intent data.
Behavior.

Now you can:

Add them to your newsletter.
Trigger automated follow-up.
Send targeted offers.
Alert your team when someone hits high-value pages.

And you’re no longer guessing.


The Money Loop

The framework behind this is simple.

Capture.
Respond fast.
Follow up forever.
Turn traffic into customers.
Repeat.

Not a funnel.

A loop.

Funnels are one-directional.

Loops compound.


If You’re Running Ads Without This…

You are paying for traffic you cannot fully monetize.

And that’s a choice.

You can:

Keep renting attention.

Or

Start owning relationships.


Want To Prove It?

If you’re serious about making your ad spend actually work harder…

Go here:

👉 Identifyly.com/startstrong

Right now you can get 500 identified website visitors for just $249 (one-time).

This is the lowest price we’ve ever offered.

No long-term contract.
No extra ad spend.
Just turning traffic you’re already paying for into owned contacts you can follow up with.

This is a limited-time offer.

If you’re reading this and the page is no longer available, drop us a line anyway — we’ll let you know if we’re running something comparable.

But if it’s live…

Don’t overthink it.

Install it.
Prove it.
Then decide how far you want to take it.

Because if you’re running ads and not doing this…

You already know the truth.

identifylyGoogle adsMeta AdsFacebook adsinstagram adswebsite visitor ID
Jonathan Munsell is a Cary, North Carolina–based entrepreneur and systems builder.

He was a founding leader at Spiffy, helping scale the company to $90M+ ARR nationwide by building the marketing, automation, and customer acquisition systems behind the brand.

After owning and operating restaurants, investing in startups, and developing multi-location franchise systems, Jonathan now helps business owners turn scattered marketing into predictable growth.

He is the creator of Identifyly and the Money Loop — a practical framework for identifying anonymous website visitors and converting existing traffic into revenue.

Jonathan writes about marketing systems, automation, customer acquisition, and building businesses that scale.

More at JonathanMunsell.com

Jonathan Munsell

Jonathan Munsell is a Cary, North Carolina–based entrepreneur and systems builder. He was a founding leader at Spiffy, helping scale the company to $90M+ ARR nationwide by building the marketing, automation, and customer acquisition systems behind the brand. After owning and operating restaurants, investing in startups, and developing multi-location franchise systems, Jonathan now helps business owners turn scattered marketing into predictable growth. He is the creator of Identifyly and the Money Loop — a practical framework for identifying anonymous website visitors and converting existing traffic into revenue. Jonathan writes about marketing systems, automation, customer acquisition, and building businesses that scale. More at JonathanMunsell.com

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